Spring eyewear looks in 2023’s Pantone Colour of the Year

Spring Eyewear lovers are in the pink with the 2023 Pantone Colour of the Year, Viva Magenta. This bold and stunning colour is the perfect addition to your eyewear wardrobe as it easily pairs with any outfit and masterfully transitions from day to night. If you want to find out more about this year’s Pantone Colour of the Year and how it’s inspiring the fashion world, read on!

Ready, set VIVA!

spring eyewear
Taken from: https://www.instagram.com/pantone/

After several years of neutrals dominating the fashion world, colour has made a strong return this season. Offering vibrancy and the promise of fun and flirty times, the unconventional Viva Magenta (as Pantone likes to say)  takes wearers in a brand new direction this season.

Since 1999 Pantone has picked a colour of the year to help educate and engage the design community. According to Pantone, Viva Magenta is rooted in nature, descending from the red family. The colour was chosen because it was viewed as brave and fearless while promoting joy and optimism. Leatrice Eiseman, Executive Director, Pantone Color Institute, says: “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanised our spirit, helping us to build our inner strength.”

This colour is a bold step away from last year’s winner Very Peri – a mauvy, blue colour that embodied calm and peacefulness. In 2023, eyewear aficionados are encouraged to let their colours shine and their fashion voices be heard with this beautiful new pink hue

spring eyewear
Taken from: https://www.instagram.com/pantone/

A global team of experts are brought in to help choose the Pantone Colour of the Year, making up a cross-section of the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, aspirational travel destinations, new lifestyles, playstyles or enjoyable escapes as well as socio-economic conditions. 

spring eyewear

Tips for wearing Viva Magenta

Viva Magenta invites you to explore your creative and fun side, giving wearers the opportunity to make a bold statement with their eyewear. This colour pairs well with dark colours like black. It also provides a contrast to lighter colours to create a flawless ensemble including grey lilac, pale khaki and clear tones. 

Some frames we love from brands we stock that embody the boldness of Viva Magenta include: 

  • EMPORIO ARMANI frames feature muted magenta tones, paired with a translucent frame.
  • A hand-picked selection of TOM FORD glasses and sunglasses that include pink tones to pair perfectly with a complimenting colour outfit 
  • OLIVER PEOPLES eyewear will have you finding stunning magenta tones in their beautiful pieces.
spring eyewear

Elegantly tinted lenses are also the perfect reflection of the energy and vibrancy of Viva Magenta. These are perfect as sunglasses or prescription glasses and make a vibrant addition to your collection. They’re also great to have on hand for a party or other social gatherings that allow you to really add some vibrancy and express your bold confidence. Viva Magenta pairs with elegant evening wear or your favourite outfit to go strolling along a country trail. This colour was chosen for its complexity and its ease to fit into any fashion situation.

Find pink glasses & sunglasses and embrace Viva Magenta

Lux Eyewear offers the best online spring eyewear glasses and sunglasses for people who want to stay ahead of the curve when it comes to eyewear trends. Check out our full line of stunning eyewear from leading brands including Emporio Armani, Tom Ford, Oliver Peoples, Guess and more now.